Nike isn’t just suing its giant competitors like New Balance and Skechers, but now it’s setting its sights on a YouTuber. The Swoosh filed a trademark lawsuit against influencer Eben “Cedaz” Fox in a Florida federal court last week, alleging that he’s using his large online following –including over 50,000 subscribers on YouTube– to advertise […]
After nearly three decades as one of Nike‘s brightest endorsers, Tiger Woods may be calling it quits with the Swoosh. The rumor was first heard on the No Laying Up golf podcast, which stated that the PNC Golf Championship –which takes place from Dec. 14-17 at the Ritz-Carlton Golf Club– could be the last time Woods […]
Drake’s passing his sneakerhead ways to his son Adonis. The father and son duo recently starred in a Nike Sportswear ad to promote NOCTA’s “Love You Forever” Nike Air Force 1 restock. It features a Polaroid image of Drake donning a camo-printed sweatsuit suit while sitting on the floor with his hair half braided. On his […]
Nike‘s beefing with two of its biggest competitors over one of its newest and most pioneering technologies. The Swoosh is suing New Balance and Skechers over its FlyKnit material, alleging the two brands copycated the knitted uppers. The sportswear giant filed in US District courts in both California and Massachusetts over the unauthorized use of […]
Two of Nike’s biggest hypemen are coming together to ensure you look as clean as possible at your next pickup basketball game. Ahead of the Nov. 8 release of Drake‘s NOCTA Basketball collection, he tapped his friend Kevin Durant to rock a few pieces and front the campaign. The athleisure vibes are hitting harder than […]
Nike's NBA City Edition jerseys are back for a seventh season.
As LeBron James enters his 21st season in the NBA, it’s only fitting he has the sneakers to match. So, Nike has finally officially unveiled the LeBron XXI, which finds itself sporting a low-cut profile and serves as a second interaction of the XX. As James further cements himself as the elder statesman, he finds […]
Brandon Ingram The Latest NBA Superstar To Join The Jordan Brand Family, Will Wear The Air Jordan 38
Jordan Brand adds another former Duke Blue Devil to the Jordan Family.
New York Yankees’ Slugger Aaron Judge Channels His Inner Michael Jordan In Jordan Brand Announcement
Jordan Brand continues to recruit greatness with the addition of Aaron Judge as a featured athlete.
Vanessa Bryant has been pretty busy with the Kobe brand lately, as she’s debuting the Kobe 8 as a Protro model in an all-white colorway.
Nike's NYvsNY basketball tournament is back !
Say hello to Jordan Brand's newest signature sneakers.